Creativity is your currency, so is the best use of your internal resource working on projects that could realistically be outsourced, or at worst clog up your studio for days?
Pure Artwork is a reliable resource with a design eye that delivers for a fixed cost.
A double win.
More creative time to bill, and artwork generating a good profit margin.
Pure thinking
Outsource work that follows a set standard or similar format and design style; literature suites, campaigns, packaging ranges, regular newsletters and publications.